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swipeFor full cellars, wardrobes and attics

Get rid of stuff — piece by piece.

Film a room, OWNY recognises the things. Then you decide: keep, sell or give away, discard.

Works entirely without AI, too. You decide whether OWNY, your AI assistant, helps.

auto_awesome Start sorting out grid_view All features

Try it free for 14 days · no payment details · ends by itself

See pricing Data security: how we protect your data

Film a room. The list shows where most things are waiting for a decision.

Live previewThe fullest room firstPick a room
Which collection are you sorting out?
0 of 4 finished
Cellar 38 open
Wardrobe 31 open
Attic 27 open
Garage 12 open
Cellar filmed: 38 things recognised
Cellar 0 of 38 decided1 of 38 decided2 of 38 decided3 of 38 decided
Sell or give away Keep Discard
Skis Owned since 2009Keep
Old cables Owned since 2011Discard
Children's bike Owned since 2016Sell or give away
Not sure yet, later
0Keep0Sell or give away0Discard
Cellar 3 / 38
Mark collection as finished Cellar: done1 of 4 finished
Keep15 things Write its story
Sell or give away13 things Children's bike sold · €45
Discard10 things Next pick-up: Bulky waste on 14 Oct
Letting-go balance Let go 1 Total proceeds €45
Get rid of stuff
One thing, one decision.
The fullest room firstLeft, up, right — decidedCellar done, ticked off
Sort your first room — Try it free for 14 days.

Start for free

Try it free for 14 days · no payment details · ends by itself

How to start? In a few steps
How to start?

A few steps
to the whole picture.

From the full cellar to the pick-up: this is how you get rid of stuff with OWNAMIC. You can do step 1 right here.

  2. Step 1 of 4 · Set upYou've seen every step

    Sign upStart now with step 1

    Free for 14 days, no payment details. The trial ends by itself.

    Registration is subject to our Terms and Conditions and Privacy Notice.

  3. Step 2 of 4 · Set up

    Film one room

    Walk slowly through the cellar, wardrobe or attic once with video capture — OWNY recognises up to 40 things, you confirm them.

    Image RecognitionVideo captureOWNY

  4. Step 3 of 4 · Set up

    Swipe thing by thing

    Open Sort and pick the room: left to keep, up to sell or give away, right to discard. Not sure? Later.

    KeeporSell or give awayorDispose of

  5. Step 4 of 4 · Let go

    Book the pick-up, tick it off

    Add a pick-up date in the Döstädning collections and record what was sold or given away — the letting-go balance keeps count.

    Döstädning collectionsAdd pick-up date

The film · We might still need that.

Sound familiar?

Jutta is a made-up character. For many people, her story is not.

The video only loads from YouTube once you click. Your browser then sends data such as your IP address to Google. More in our privacy policy.

Three buckets, one decision

Every object lands in exactly one bucket.

Keep, sell or give away, dispose — decided once, it stays decided. And what you sell, OWNAMIC adds up: piece by piece, euro by euro.
favorite Keep
148objects
check_circle0 sold payments0 € earned
stays in the household
sell Sell or give away
60objects
check_circle21 sold payments2.840 € earned
proceeds or recipient noted
delete_sweep Dispose
17objects
check_circle0 sold payments0 € earned
date scheduled
touch_app Try it out

Coffee service, 12 pieces

This is what the moment feels like: one object, one decision. Pick a bucket — and see where it lands.

In the app you just swipe on your phone: left to keep, up to sell or give away, right to discard.

payments 2.840 € earned through sales so far — 21 of 60 pieces have found a new home.
From the blog Why Letting Go Is So Hard – and What Actually Helps Read more
Meet OWNY

An AI assistant for decluttering.

OWNY, your AI assistant, recognises the things in the video. You decide — one at a time. Afterwards OWNY knows what is on which pile and what has already gone.
OWNY
videocam Video
Cellar: 38 things recognised, please check.
swipe Sorting
Cellar: 31 of 38 decided.
sell Sold
Children's bike: €45 recorded.
event Pick-up
Bulky waste on Tuesday, 10 things.
OWNY OWNY OWNY is at home — ask anything
person What is still on Sell or give away?
OWNY Twelve things. The children's bike is sold, the rocking chair is marked “Meant for: the Wagners”. Still open are the tent, the toolbox and … Sell or give away · 13 things
  • videocam

    Recognises from video

    Film the room once, OWNY suggests the things. You confirm.

  • meeting_room

    Starts with the fullest room

    The list first shows where most things are waiting for a decision.

  • layers

    Knows every pile

    Keep, sell or give away, discard — and every thing still stays where it lives.

  • redeem

    Remembers who gets what

    “Meant for” on the thing: so you see what is already promised.

  • payments

    Counts what it brought in

    The letting-go balance shows what was sold, given away, donated and discarded — with the proceeds.

  • toggle_off

    Works without AI too

    Everything can be captured and sorted by hand as well.

We don’t use your data for AI training – and our AI provider is contractually barred from doing so too. Rather work without AI? No problem: OWNAMIC works without OWNY too. You can switch it off completely at any time.

forum Register to chat with OWNY
Skeleton movement of an antique pocket watch Image AI-generated
OUR PHILOSOPHY

If you know what you have,
you don't need more.

We at OWNAMIC believe you don't always need to own more. We believe that valuing and preserving what we already have benefits us, our descendants and the environment.

Whether a device gets repaired or ends up in the dumpster often depends on whether the receipt, the warranty and the spare-part number can still be found. What burns undocumented can hardly be proven afterwards. What lies undocumented in an estate is easily lost when the household is cleared out – quite possibly the very thing that matters most to you.

With OWNAMIC, documentation is easy. Try it out and see how clarity makes value visible.
From the blog Döstädning Read more
Privacy by architecture

Built for things you don't tell anyone about.

The inside of a safe is no place for marketing analytics. Ownamic is engineered, hosted, and contractually structured around that idea.
language

Hosted in Germany

All data — files, images, records — stored in German data centers, governed by EU law.

lock

Encrypted by default

Your data is protected with encryption in storage and in transit. Private by construction.

block

No AI training on your data

Analyzed by closed enterprise AI services in the EU. Our provider is contractually barred from using your images and assets to train its models.

do_not_disturb_on

Not for sale

We never sell, rent, or trade personal or asset data. Full stop, no exceptions.

Hosted exclusively in German data centers. GDPR & BDSG compliant · we do not sell or share your data.
article Read the privacy policy
Numbers from law and statistics Why documenting pays off — with sources.
Your benefit — evidenced

Numbers from law and statistics, not from promises.

Every figure comes from a statute, an official statistic or a named study. OWNAMIC names the fact and the source — you draw the conclusion yourself.
recycling

Selling & disposal

Selling online
30 sales or more than €2,000 a year — then the platform reports
gavelPStTG · DAC7

Since 2023, online marketplaces report to the Federal Central Tax Office anyone who sells there 30 times or more in a year, or takes in more than €2,000 — private sellers included. The threshold applies per platform; a report does not mean that tax is due.

link Source: Platform Tax Transparency Act (PStTG), in force since 1 January 2023; Directive (EU) 2021/514 (DAC7).

storefront OWNAMIC keeps count: the letting-go balance shows what you sold and what it brought in.
Old electrical devices
25 cm edge length — devices this small, large retailers take back for free
gavel§ 17 ElektroG

Retailers with at least 400 m² of sales space for electrical goods — and supermarkets from 800 m² that sell them — take back up to three small old devices of each type for free, even without a purchase. Larger devices they take back when you buy an equivalent new one.

Applies in Germany.

link Source: Electrical and Electronic Equipment Act (ElektroG), § 17 take-back duty of distributors.

recycling OWNAMIC shows on the Discard pile when the pick-up is and what has already gone.
inventory_2

Overview instead of double purchases

A clear inventory overview prevents the expensive re-purchase — OWNAMIC shows you what you own.

menu_book All sources for this section expand_more
  1. Platform Tax Transparency Act (PStTG), in force since 1 January 2023; Directive (EU) 2021/514 (DAC7).
  2. Electrical and Electronic Equipment Act (ElektroG), § 17 take-back duty of distributors.
balance Statutory amounts (§ 35a EStG, allowances, deadlines) are general figures at current status and no promise that they apply in your case. Statistical figures are averages or survey results of the source named with them; they describe the situation in the population, not your result with OWNAMIC. Value premiums from industry analyses depend on the object, its condition and the market. Whether and to what extent a benefit arises depends on the individual case. OWNAMIC does not replace tax, legal or insurance advice.
Often the next step
flight_takeoff Moving abroad„Customs asks for a list. You have it.“ arrow_forwardshield_with_heart OWNAMIC Order & Legacy„Keep what matters. Pass on the rest in good hands.“ arrow_forwardinventory_2 OWNAMIC Home & Inventory„Do you know what you own?“ arrow_forward
Pricing

Plans that scale with you,
never with hidden fees.

All prices in euros incl. VAT, invoiced from Germany. All plans include encrypted German hosting and GDPR-compliant data handling.
auto_awesome Included in every plan
toggle_off
OWNY can be switched off
Work entirely without AI – with a little AI balance in reserve for special cases.
photo_library
Multi-image mode
Scan multiple angles for precise object recognition.
camera_alt
AI Photo Recognition & Valuation
Auto detection & non-binding valuation of personal objects by photo.
history
Traceable Object History
Maintain a traceable log of ownership, maintenance, and condition over time.
draw
Electronic Signatures by 3rd parties
Collect signatures for repairs or maintenance on vehicles or collectibles without accounts.
swap_horiz
Seamless Object Transfer
Digital transfer of ownership records, warranties, and item history.
update
Scheduled Re-estimates
Automated re-estimate intervals (e.g. digital assets weekly, vehicles yearly).
sell
Smart Tags & Analysis
Organize for tax purposes, shared expenses between people, or custom tags.
qr_code_2
Custom QR Codes
Generate unique codes for instant physical scanning and quick file retrieval.
verified_user
Deadline Guardian
Proactive reminders for maintenance schedules, warranties, and key dates.
auto_awesome
AI Sorting Suggestions
Smart, AI-driven recommendations to automatically group and structure items.
videocam
Video recognition
Capture whole rooms or collections by video.
upload_file
File import
Bring in existing lists via CSV or PDF upload.
palette
OWNY Studio
Transform item photos into visual showcases with AI-powered studio scenes.
newspaper
OWNY News
Stay updated with legal changes, environmental developments, and financial topics of selected assets.
trending_up
Net Worth Carried Forward
Long-term growth visualization based on income, regular, and variable expenses.
insights
Daily Portfolio Insights
Engaging daily summary highlights across your entire item portfolio.
quiz
Daily Knowledge Check & Trivia
Deeper insights into history and fascinating background details about items.
bar_chart
Income & Expenses Chart
Track cashflows, acquisition costs, and maintenance expenses effortlessly.
group
Shared Spaces (Up to 5 Users)
Collaborate with up to 5 users in shared spaces with mutual insights.
grid_view
7 Specific Areas
Structured organization for Collector, Household, Wardrobe, Hobby, Tools, Legacy & more.
lock
AES-256 Encryption
AES-256 encryption protecting all sensitive object information.
Recommended for decluttering

Basic

One room at a time: Basic typically covers 18 room videos a month — sorting itself costs no AI balance.

€ 7,99 / month incl. VAT
or 79,99 € yearly
14-day free trial · cancel anytime
  • checkEverything included in Starter
  • checkTry it free for 14 days
750points / month
Typically enough for 750 captured items · or 150 market valuations · or 16 Studio scenes. Freely combinable.
Manual entries are unlimited and use no AI balance.
During the 14-day trial: 250 points.
Register to start free arrow_forward
Prefer a different plan? Compare all plans arrow_forward

Move up a plan whenever you like, step down or cancel at the end of the term. Your data stays — or you take it with you.

Questions & answers

Frequently Asked Questions

Find answers to the most common questions about OWNAMIC.

No. Start with one room, one wardrobe or one box — you can sort as soon as the first things in it are recorded. The rest you add when you get there.

Tap “Not sure yet, later”: the thing waits until you are through with the rest. And every decision can be taken back on the pile.

No, OWNAMIC is not a marketplace. You sell, give away or donate as usual and record what became of it — with the proceeds or the recipient. The letting-go balance keeps count.

For automatic object recognition we use Google Gemini through the paid Gemini Enterprise Agent Platform. Which means: you pay for the software, not with your data. Processing takes place on servers within the European Union, and Google does not use your images and inputs to train its models. For how this works in detail, see our Data security page, our Privacy & Data Policy and our Terms & Conditions.

No. OWNAMIC does not train an AI of its own. For the AI features we use Google Gemini through the Gemini Enterprise Agent Platform on servers in the EU, and Google does not use your data there to train its models. If you would rather work without AI, simply switch OWNY off in the settings with “Without OWNY”.

The application and the database run on Hostinger servers in Frankfurt am Main; photos, documents and exports are kept in Microsoft Azure Storage, also in Frankfurt. Your content – objects, values, receipts, photos, documents and your conversations with OWNY – is stored encrypted with AES-256, and every connection is protected by TLS. Details we need in readable form to run the service, such as your e-mail address for signing in, are not additionally encrypted. When you use AI features, the content they need is sent to Google Gemini on servers in the EU. More on our Data security page and in our Privacy & Data Policy.

Not for their own purposes. To run OWNAMIC we use a small number of service providers that process your data only on our behalf – such as Hostinger and Microsoft Azure for hosting and storage, Stripe for payments and Google Gemini for the AI features on servers in the EU. Google does not use your inputs, files or the answers to train its models; to detect abuse, Google may log requests for a limited time. Beyond that, we do not share, sell, or transfer your personal or asset data to any third party for commercial, analytical, or advertising purposes. Every recipient is listed in our Privacy & Data Policy.

No. We do not sell, rent, or trade your personal data or asset information to any third party – and we never intend to. We are acutely aware of the sensitivity of the information you entrust to OWNAMIC and are fully committed to handling it with the utmost discretion, in strict compliance with applicable data protection law, including the GDPR. For the full framework governing your data, please consult our Privacy & Data Policy and Terms & Conditions.

Yes — through shared spaces. You contribute selected objects or collections to a space with up to five members. They see what you contribute; nobody but you can edit, delete or export your objects. Financial values stay hidden until you include them separately, and you can withdraw at any time. Please review our Terms & Conditions for the complete details on shared spaces.

Yes, explicitly. You can share your account with people you trust so they can help you capture and sort things. Whoever has your login sees and changes everything you see, so only share it with people you trust. If someone should only see selected things, use a shared space with up to five people, you included. Values stay hidden there until you include them.

Nothing is lost. Moving up takes effect immediately: the higher plan is billed pro rata and your AI balance rises to the new figure inside the running billing period — points you have already spent count against the new, higher balance, so the difference is available straight away. Stepping down is scheduled for the end of the running billing period: until then you keep your plan with all its benefits and can revoke the change at any time.

No object is ever deleted in the process. If your active object count sits above the lower plan's limit, every existing object stays fully usable — view, edit, export; only adding new objects is blocked until you are back below the limit or move up again.

After a cancellation your account stays in read-only mode once the paid term ends: objects and documents remain stored and visible to you, and you can export them at any time. We delete your data only when you explicitly ask us to.

Start for free

Free for 14 days, no payment details. All you need is your email address.

Google only confirms that it is you. Your content stays encrypted with us in Germany.

Registration is subject to our Terms and Conditions and Privacy Notice.

Begin today

Welcome home to OWNAMIC

Your things, gently catalogued. Your assistant, quietly attentive. Start your private inventory in minutes — keep it as long as you like.

auto_awesome Register for free and get started event Contact us directly
Try it free for 14 days · no payment details · ends by itself
Start sorting out Try it free for 14 days · no payment details · ends by itself
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OWNAMIC as an app

Add OWNAMIC to your Home Screen

iPhone and iPad have no install dialog – Apple leaves it to Safari's share menu. Three taps and OWNAMIC opens like any other app: full screen, with its own icon.

  1. Tap the share icon in Safari's bottom bar.
  2. Scroll down the list and choose “Add to Home Screen”.
  3. Confirm with “Add” – OWNAMIC is now on your Home Screen.

Only Safari can put a web app on the iOS Home Screen. If you are reading this in another browser, open ownamic.com in Safari first.