Launch offer: 15% off your first year on every plan – yearly billing included · When you subscribe by 12/31/2026 See plans → 15% off the first year on every plan Subscribe by 12/31/2026 →
arrow_back Different occasion
delete_sweepDeclutter & let go

„It has become too much“

Keep less — with a clear conscience.

What stays, what goes, what is still worth something? OWNAMIC shows inventory, value and way out: sell, give away or hand over — documented, not lost.

auto_awesome Start with one room grid_view All features
balance Keep or let go

Usage, value and condition side by side — the decision gets easier.

sell Value before the sale

Reference value and receipts at hand before you list or hand over.

swap_horiz Hand-over with history

The object moves on, its story stays with it.

How you start1Go through one area2Mark what goes3Sale or hand-over
Three buckets, one decision

Every object lands in exactly one bucket.

Keep, sell or give away, dispose — decided once, it stays decided. And what you sell, OWNAMIC adds up: piece by piece, euro by euro.
favorite Keep
148objects
check_circle0 sold payments0 € earned
stays in the household
sell Sell or give away
60objects
check_circle21 sold payments2.840 € earned
proceeds or recipient noted
delete_sweep Dispose
17objects
check_circle0 sold payments0 € earned
date scheduled
touch_app Try it out

Coffee service, 12 pieces

This is what the moment feels like: one object, one decision. Pick a bucket — and see where it lands.

payments 2.840 € earned through sales so far — 21 of 60 pieces have found a new home.
From the blog Why Letting Go Is So Hard – and What Actually Helps Read more
Meet OWNY

An assistant who knows your things.

OWNY isn't a search bar. It's a quiet expert on your possessions — from when your boiler was last serviced to which pearl earrings belonged to your grandmother.
OWNY
event renewal
Your home insurance renews on 14 June.
trending_up market
Your wristwatch + 4.2 % this quarter.
handyman care
Dishwasher descaling due in 12 days.
local_florist reminder
Feed the lemon tree on Tuesday.
OWNY OWNY OWNY is at home — ask anything
person How do I descale my espresso machine?
OWNY The manual assigned to your espresso machine says you need to follow these 5 steps …
  • frame_inspect

    Knows your objects

    Every item, identified and photographed. Ask “show me my watches” and they appear.

  • build

    Knows their care

    Service intervals, descaling, fertilising — OWNY remembers so you don't have to.

  • event_available

    Knows the dates

    Insurance renewals, warranties, MOTs, subscriptions — gentle nudges before they slip.

  • menu_book

    Knows the manuals

    Error code on the dishwasher? OWNY reads the manual and tells you what to do.

  • trending_up

    Knows the market

    Live web search for comparable prices on collectibles and rare pieces.

  • favorite

    Knows you

    Your wardrobe, your beloved ones, your home — what's yours, and what it means.

forum Register to chat with OWNY
One vision AI, three flavours

Possessions, objects, purchases and assets — captured automatically.

One detection flow — from a single image, several images or a video — plus document capture and manual entry, whenever you want to set every detail yourself.
photo_camera Single image One photo — every object in it recognised at once.
burst_mode Multi-image mode Several photos of the same object or room — every particularity visible, plus context such as provenance.
videocam Video A short sweep through the room — OWNY picks the frames itself.
upload_file Files & Documents PDFs and CSVs
9:41 signal_cellular_alt wifi battery_full
photo_camera Object detection
Living room live
OWNY · vision
Sofa 980 – 1.400 €
Art print 390 – 560 €
6
objects found in this photo
01 / 07 Object detection

One photo — dozens of objects.

Point the camera at a room and OWNY recognises every object at once — furniture, art, electronics — and sorts them by category.

chairFurniturepaletteArtdevicesElectronics
travel_exploreSources behind this estimate Kleinanzeigenebay.de
bolt One photo captures several objects at once — no typing.
travel_explore
Market research in real time Grounding

For valuable items OWNY researches live on accessible online marketplaces and derives the price range from actual listings and results — not from the model's memory.

linkAttached to every estimate ngccoin.com Chrono24 Kleinanzeigen
The sources the AI consulted stay attached to every estimate — for your own targeted follow-up.
burst_mode
Add the details yourself Multi-image mode

In multi-image mode you bring in every particularity visually — signature, hallmark, wear — and add context the photo cannot show, such as provenance. The more OWNY sees and knows, the tighter the range.

zoom_inParticularities history_eduProvenance notesExtra context
Up to 5 images of one object, merged into a single estimate.
info AI estimates are a guide, not an appraisal. Adjust anything OWNY suggests — you are always the final decision-maker.
From the blog Digital Inventory Management: Order That Holds Up When It Counts Read more
For the moments that matter

Small choices, long horizons.

Some of the ways people quietly use OWNAMIC day after day, year after year.
auto_stories a Swedish tradition

Döstädning — the gentle art of letting go with everything in order.

While you can still tell the stories, document who made what, when, and for whom. Note which heirloom should go to which person. OWNY remembers the details so your family won't have to guess — the watch from your father, the painting bought in Vienna in 1986, the silver from your grandmother. That record stays yours, whether you change plans later or cancel.

favorite A loving record for the people you leave behind.
key moving home

A move without a missing box.

Every object catalogued, photographed, and packed by category. Send the same list to your movers, your insurer, and your new concierge. For the months around the move you can go up a plan and step back down at the end of the term — the list stays.

schedule Most users start 4 weeks before the move.
insights consumer habits

Every euro, and where it really goes.

Highly detailed insights into your consume behavior — every imaginable type of expense and income, gently organised. See the patterns behind the spending, month after month, and decide with clear eyes.

account_balance_wallet Income & expenses across every category.
alt_route before a big decision

Run it through with your own figures.

A year of parental leave, retiring early, changing jobs, a special repayment on the mortgage: play the scenario against your real objects, debts and monthly flows and see what it does to your complete picture — before you decide, not after.

calculate One deterministic calculation across assets, debt and cashflow.
diamond collecting

A collection grown over decades.

Provenance, condition, current market — for every piece. OWNY tracks how the value moves so you can decide when to insure more, sell, or simply enjoy.

trending_up Premium tracks up to 100,000 objects.
warning after the unexpected

The list you wish you'd kept before.

After a flood, theft, or fire, claims go faster when every item has a photo, a receipt link, and a date. Build that record quietly, before you need it.

check_circle Be prepared long before anything happens.
receipt_long household

Groceries, manuals, the everyday.

Last week's receipt becomes 14 catalogued items in seconds. Find the dishwasher manual in a tap. Track the budget you set for the wine cellar.

auto_awesome OWNY extracts every item from a receipt photo.
group a family handover

The keys, and the story behind each one.

When the time comes, your loved ones don't open a box of receipts — they open a clear, kind record. Photographs, notes, and where to find what was loved.

shield_with_heart For your beloved ones · per-object, in a shared space.
balance For documentation only — OWNAMIC does not replace a will, professional estate planning or legal advice. For binding arrangements, talk to a notary or a lawyer specialising in inheritance law.
Skeleton movement of an antique pocket watch Image AI-generated
OUR PHILOSOPHY

If you know what you have,
you don't need more.

We at OWNAMIC believe you don't always need to own more. We believe that valuing and preserving what we already have benefits us, our descendants and the environment.

Whether a device gets repaired or ends up in the dumpster often depends on whether the receipt, the warranty and the spare-part number can still be found. What burns undocumented can hardly be proven afterwards. What lies undocumented in an estate is easily lost when the household is cleared out – quite possibly the very thing that matters most to you.

With OWNAMIC, documentation is easy. Try it out and see how clarity makes value visible.
From the blog Döstädning Read more
Privacy by architecture

Built for things you don't tell anyone about.

The inside of a safe is no place for marketing analytics. Ownamic is engineered, hosted, and contractually structured around that idea.
language

Hosted in Germany

All data — files, images, records — stored in German data centers, governed by EU law.

lock

Encrypted by default

Your data is protected with encryption in storage and in transit. Private by construction.

block

No AI training, ever

Analyzed by closed enterprise AI services in the EU — your images and assets never train a model.

do_not_disturb_on

Not for sale

We never sell, rent, or trade personal or asset data. Full stop, no exceptions.

Hosted exclusively in German data centers. GDPR & BDSG compliant · we do not sell or share your data.
article Read the privacy policy
Your benefit — evidenced

Numbers from law and statistics, not from promises.

Every figure comes from a statute, an official statistic or a named study. OWNAMIC names the fact and the source — you draw the conclusion yourself.
family_history

Provision & estate

Provision & asset overview
30 % have documented accounts, custody accounts and safe-deposit boxes in full and discussed them with their heirs
schoolStudy / association

Only 30 % of Germans have documented their accounts, custody accounts and safe-deposit boxes in full and talked to their relatives about them. Dormant accounts are estimated to hold 2 to 9 billion euros — and there is no central register.

link Source: Forsa on behalf of SOS-Kinderdörfer weltweit, February 2026, n = 1,622; estimates on dormant accounts: BMBF report / Verband Deutscher Erbenermittler.

account_balance OWNAMIC keeps your asset overview ready and lets you share it with your relatives.
What you own · without a register
78 % of the gross wealth of German households are tangible assets
bar_chartOfficial statistics

Accounts have banks, property has the land register. For furniture, devices, collections, jewellery and the €1,364 in cash the average household keeps at home, there is only you — and whatever you wrote down.

link Source: Deutsche Bundesbank, PHF wealth survey 2021 (share calculated from mean values); Bundesbank cash study 2018, n = 2,000.

inventory_2 OWNAMIC is the memory for the part of your wealth nobody else keeps a record of.
Estate & deadlines
6 weeks to disclaim an inheritance · 3 months to notify the tax office
gavel§ 1944 BGB · § 30 ErbStG

Heirs have six weeks to decide whether to accept — without an overview of assets and debts that is a decision made blind. Even undisputed probate proceedings take longer than six months in 40 % of cases, often because documents are missing.

link Source: BGB / ErbStG; Arbeitsgemeinschaft Erbrecht in the German Bar Association, survey February 2025, n = 539.

hourglass_top OWNAMIC shows relatives assets, liabilities and running contracts at a glance.
home_work

Everyday life & value retention

Contracts & subscriptions
60 € one subscription, cancelled three months too late
calculateIllustrative example

A forgotten €20/month subscription adds up — across several contracts it quickly becomes a noticeable amount.

notifications_active OWNAMIC reminds you in good time before the cancellation deadline.
Private sale & value retention
5–15 % higher resale value with a complete service book · depending on the model
insightsIndustry analysis

A used car with a complete service history achieves 5 to 15 % more than the same vehicle without records, according to market observations and depending on the model — because the buyer carries less risk.

link Source: Market observations referring to the DAT report / Schwacke.

directions_car OWNAMIC keeps the maintenance history and transfers it along at sale.
Warranty & guarantee
2 years statutory warranty on new goods · 12 months reversed burden of proof
gavel§ 438 BGB · § 477 BGB

65 % of Germans confuse the manufacturer guarantee with the statutory warranty. To claim it you need the purchase date and the seller — an invoice or a bank statement will do, a faded thermal receipt will not.

link Source: Verbraucherzentrale Bayern / hopp Marktforschung, 2020, n = 1,000; Stiftung Warentest on thermal paper.

verified_user OWNAMIC keeps receipt, purchase date and deadline ready.
Collectibles & provenance
up to 25 % premium for watches with box & papers · coins with documented origin 10–30 %
insightsIndustry analysis

Complete papers and a documented origin raise the value — for watches by up to 25 % depending on the brand, for coins with documented provenance by 10 to 30 %. Grading rates the condition; documentation evidences the history.

link Source: Dealer and auction-market analyses (incl. BQ Watches, Diamond Banc); numismatic provenance analyses.

diamond OWNAMIC keeps invoices, certificates and origin ready per object.
account_balance_wallet

Tax

Tradesperson costs
1.200 € 20 % of labour costs, per year
gavel§ 35a Abs. 3 EStG

The state reimburses 20 % of tradesperson labour costs, up to €1,200 per year — subject to an invoice and cashless payment.

Household-related services carry a further deduction of up to €4,000 (§ 35a (2) EStG).

receipt_long OWNAMIC keeps receipts and proof of payment at hand.
Home office
no cap proportional · incl. material · if it is the centre of your work
gavel§ 4 Abs. 5 Nr. 6b EStG

Renovation and tradesperson costs can be deducted proportionally by area — including material and without the €1,200 cap.

Condition since 2023: centre of professional activity — individual case, not tax advice.

description OWNAMIC keeps tradesperson and material invoices structured and ready.
Tax return
1.240 € average refund · tax year 2022
bar_chartOfficial statistics

Those who file a tax return get an average of €1,240 back. Around 10.9 million employees file none at all. Work-related expenses above the €1,230 flat rate only count with a receipt.

link Source: Federal Statistical Office, wage and income tax statistics (tax year 2022); Destatis on non-filing (2021).

savings OWNAMIC collects receipts through the year and sorts them by tax category.
flag

Plans

Clearing out, saving, sorting
138 studies meta-analysis with around 20,000 participants
schoolStudy / association

People who keep track of their progress reach their goals measurably more often — and the effect is larger when progress is recorded rather than only kept in mind.

link Source: Harkin et al., Psychological Bulletin 142 (2016), 138 randomised studies, N = 19,951.

trending_up OWNAMIC uses guiding goals to show what you have already achieved.
schedule

Document service-book entries

Regular maintenance is often a warranty condition — OWNAMIC reminds you of due service dates.

inventory_2

Overview instead of double purchases

A clear inventory overview prevents the expensive re-purchase — OWNAMIC shows you what you own.

shield

Documentation in case of damage

Structured documentation makes proof easier — OWNAMIC bundles photos, receipts and values.

account_balance

Know the tax-free allowances

€400,000 per child, €500,000 for a spouse, usable afresh every 10 years for gifts (§ 16, § 14 ErbStG) — OWNAMIC supplies the asset overview, you bring the figures to the advisor.

menu_book All sources for this section expand_more
  1. Forsa on behalf of SOS-Kinderdörfer weltweit: survey February 2026, n = 1,622 (press release 21 April 2026).
  2. Estimates on dormant accounts: BMBF report; Verband Deutscher Erbenermittler.
  3. Deutsche Bundesbank: "Private Households and their Finances" (PHF) wealth survey 2021, Monthly Report April 2023 (statistical annex).
  4. Deutsche Bundesbank: "Scale and motives of cash holdings in German households", survey 2018, n = 2,000.
  5. Arbeitsgemeinschaft Erbrecht in the German Bar Association: survey on the duration of probate proceedings, February 2025, n = 539.
  6. Verbraucherzentrale Bayern / hopp Marktforschung: representative survey on guarantee and statutory warranty, September 2020, n = 1,000; Stiftung Warentest on thermal paper.
  7. Market observations on service history and residual value referring to the DAT report / Schwacke.
  8. Dealer and auction-market analyses on watches with box & papers (incl. BQ Watches, Diamond Banc) and on coin provenance.
  9. Federal Statistical Office: wage and income tax statistics, tax year 2022; Destatis data on the filing rate 2021.
  10. Harkin et al.: "Does monitoring goal progress promote goal attainment?", Psychological Bulletin 142(2), 2016 — 138 randomised studies, N = 19,951.
balance Statutory amounts (§ 35a EStG, allowances, deadlines) are general figures at current status and no promise that they apply in your case. Statistical figures are averages or survey results of the source named with them; they describe the situation in the population, not your result with OWNAMIC. Value premiums from industry analyses depend on the object, its condition and the market. Whether and to what extent a benefit arises depends on the individual case. OWNAMIC does not replace tax, legal or insurance advice.
Often the next step
shelves Get organised„I can never find anything“ arrow_forwardshield_with_heart Pass on & provide„I want to make it easy for my family“ arrow_forwarddiamond Manage your collection„My collection needs an archive“ arrow_forward
Pricing

Plans that scale with you,
never with hidden fees.

All prices in euros incl. VAT, invoiced from Germany. All plans include encrypted German hosting and GDPR-compliant data handling.
auto_awesome Included in every plan
camera_alt
AI Photo Recognition & Valuation
Auto detection & non-binding valuation of personal objects by photo.
history
Traceable Object History
Maintain a traceable log of ownership, maintenance, and condition over time.
draw
Electronic Signatures by 3rd parties
Collect signatures for repairs or maintenance on vehicles or collectibles without accounts.
swap_horiz
Seamless Object Transfer
Digital transfer of ownership records, warranties, and item history.
update
Scheduled Re-estimates
Automated re-estimate intervals (e.g. digital assets weekly, vehicles yearly).
sell
Smart Tags & Analysis
Organize for tax purposes, shared expenses between people, or custom tags.
qr_code_2
Custom QR Codes
Generate unique codes for instant physical scanning and quick file retrieval.
verified_user
Deadline Guardian
Proactive reminders for maintenance schedules, warranties, and key dates.
auto_awesome
AI Sorting Suggestions
Smart, AI-driven recommendations to automatically group and structure items.
palette
OWNY Studio
Transform item photos into visual showcases with AI-powered studio scenes.
newspaper
OWNY News
Stay updated with legal changes, environmental developments, and financial topics of selected assets.
trending_up
Net Worth Carried Forward
Long-term growth visualization based on income, regular, and variable expenses.
insights
Daily Portfolio Insights
Engaging daily summary highlights across your entire item portfolio.
quiz
Daily Knowledge Check & Trivia
Deeper insights into history and fascinating background details about items.
bar_chart
Income & Expenses Chart
Track cashflows, acquisition costs, and maintenance expenses effortlessly.
group
Shared Spaces (Up to 5 Users)
Collaborate with up to 5 users in shared spaces with mutual insights.
grid_view
7 Specific Areas
Structured organization for Collector, Household, Wardrobe, Hobby, Tools, Legacy & more.
lock
AES-256 Encryption
Bank-grade AES-256 encryption protecting all sensitive information.

Basic

Getting started
€ 79,99 / year incl. VAT
14-day free trial · cancel anytime
  • checkMulti-image mode — Scan multiple angles for advanced object recognition
  • checkVideo Recognition — Walk through rooms or collections for fast multi-object indexing
  • checkFile Import — Bring in existing lists via CSV or PDF upload
  • check5,000 Assets of any kind – total in your account, not per month
  • check3 GB Storage for pictures, certificates, or manuals
  • checkAES-256 Encryption of any sensitive information
750points / month
Typically enough for 750 captured items · or 150 market valuations · or 30 Studio scenes. Freely combinable.
Manual entries are unlimited and use no AI balance.
During the 14-day trial: 250 points.
Register to start free arrow_forward
Most popular

Pro

A serious collection
€ 139,99 / year incl. VAT
The plan most collectors settle on
  • checkEverything included in Basic
  • check20,000 Assets of any kind – total in your account, not per month
  • check15 GB Storage for pictures, certificates, or manuals
1,500points / month
Typically enough for 1,500 captured items · or 300 market valuations · or 60 Studio scenes. Freely combinable.
Manual entries are unlimited and use no AI balance.
Register to choose Pro arrow_forward

Premium

For substantial inventories
€ 239,99 / year incl. VAT
The Ultimate Estate & Collector Experience
  • checkEverything included in Pro
  • check100,000 Assets of any kind – total in your account, not per month
  • check50 GB Storage for pictures, certificates, or manuals
3,000points / month
Typically enough for 3,000 captured items · or 600 market valuations · or 120 Studio scenes. Freely combinable.
Manual entries are unlimited and use no AI balance.
Register to go Premium arrow_forward
Or start lean

Start

The everyday starting point
All contracts, mortgages, income and expenses in view. Light AI support for managing your belongings.
  • checkEverything included in Basic
  • check250 points / month
Typically enough for all your grocery shopping and the core of your belongings. Manual entries are unlimited.
€ 34,99 / year incl. VAT
or 3,49 € monthly
Register to choose Start arrow_forward

Move up a plan whenever you like, step down or cancel at the end of the term. Your data stays — or you take it with you.

Questions & answers

Frequently Asked Questions

Find answers to the most common questions about OWNAMIC.

For automatic object recognition we use closed enterprise AI services exclusively. Which means: you pay for the software, not with your data. Processing takes place on servers within the European Economic Area (EEA) under the strictest GDPR standard. Your images and inputs never feed into the training of public models. For how this works in detail, see our Privacy & Data Policy and our Terms & Conditions.

No. We use certified, external AI infrastructure on European servers, contractually excluded from any secondary use (zero-data-retention principle for training data). What is in your safe stays invisible.

All your data – including personal information, asset records, and attached files – is stored in encrypted databases and encrypted cloud storage services hosted exclusively in data centres located in Germany. We apply industry-standard encryption both in transit (TLS) and at rest to protect your data. For a full overview of data processing and your rights, please see our Privacy & Data Policy.

No. For AI-assisted recognition and analysis we use closed enterprise AI services exclusively, on servers within the European Economic Area (EEA), contractually excluded from any secondary use: neither your inputs and files nor the generated responses feed into the training of public models or into anyone else's analytics. Beyond that, we do not share, sell, or transfer your personal or asset data to any third party for commercial, analytical, or advertising purposes. Please see our Privacy & Data Policy for full details.

No. We do not sell, rent, or trade your personal data or asset information to any third party – and we never intend to. We are acutely aware of the sensitivity of the information you entrust to OWNAMIC and are fully committed to handling it with the utmost discretion, in strict compliance with applicable data protection law, including the GDPR. For the full framework governing your data, please consult our Privacy & Data Policy and Terms & Conditions.

Yes — through shared spaces. You contribute selected objects or collections to a space with up to five members. They see what you contribute; nobody but you can edit, delete or export your objects. Financial values stay hidden until you include them separately, and you can withdraw at any time. Please review our Terms & Conditions for the complete details on shared spaces.

Nothing is lost. Moving up takes effect immediately: the higher plan is billed pro rata and your AI balance rises to the new figure inside the running billing period — points you have already spent count against the new, higher balance, so the difference is available straight away. Stepping down is scheduled for the end of the running billing period: until then you keep your plan with all its benefits and can revoke the change at any time.

No object is ever deleted in the process. If your active object count sits above the lower plan's limit, every existing object stays fully usable — view, edit, export; only adding new objects is blocked until you are back below the limit or move up again.

After a cancellation your account stays in read-only mode once the paid term ends: objects and documents remain stored and visible to you, and you can export them at any time. We delete your data only when you explicitly ask us to.
Begin today

Welcome home to OWNAMIC

Your things, gently catalogued. Your assistant, quietly attentive. Start your private inventory in minutes — keep it as long as you like.

auto_awesome Register for free and get started event Contact us directly
14-day free trial · no card required · cancel anytime
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OWNAMIC as an app

Add OWNAMIC to your Home Screen

iPhone and iPad have no install dialog – Apple leaves it to Safari's share menu. Three taps and OWNAMIC opens like any other app: full screen, with its own icon.

  1. Tap the share icon in Safari's bottom bar.
  2. Scroll down the list and choose “Add to Home Screen”.
  3. Confirm with “Add” – OWNAMIC is now on your Home Screen.

Only Safari can put a web app on the iOS Home Screen. If you are reading this in another browser, open ownamic.com in Safari first.